Human
Centered Design

For over two decades, Peter Smart has shaped the field of Human-Centered Design: launching global products and celebrated projects.

Latest Talks on Human-Centered Design

A selection of Peter's latest keynotes.

Global Products

Over two decades, Peter has applied novel human-centered design methodologies to launch globally used digital products and services with the likes of Disney, MasterClass, Google, Spotify and Samsung.

Explore impact.

Pushing design limits

Peter has authored several celebrated experimental projects, designed to test the extent to which design thinking and human-centered design can solve problems – big and small.

50Problems50Days
The Future of Design with AI

Smart's multi-award winning, design adventure, travelling 2517 miles to try and solve 50 social problems in 50 days using design thinking.

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Can I Survive?

The Future of Design with AI

In 2018, Peter marooned himself on a deserted island with no means of survival. Using novel forms of design-thinking, he documented how he overcame the challenges he faced.

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ViziCities

The Future of Design with AI

An ambitious project to explore the possibilities of world infrastructure presented in 3D.

BoardingPass2
The Future of Design with AI

Smart rethought the airline boarding pass using human-centered design. The resulting proposal was adopted by airlines.

© Peter Smart

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